The Cam Das Story
An American in Formula One: The Time is Now.
Very few race car drivers ever make it in professional motorsports. Even less have an opportunity to compete in the pinnacle of the sport, Formula One (F1). The challenges and roadblocks are immense, and for an American, it has been virtually impossible–until now. Formula One is a “world” sport that has recently been lacking in American participation. A few very talented drivers have tried–but ultimately failed–to persevere.
Today, the tides have shifted, and the door is finally open for the right American driver. With Liberty Media (the new American owner of F1) in the driver’s seat, expanding the American fan base is an important strategic objective. The industry agrees the missing link to achieving this goal will be a high-visibility American driver “story”–not just an American team. And for more than any other reason, fans get behind their fellow countrymen, especially in Formula One.
Enter American Cam Das. His achievements, attributes, and potential put him squarely in line to be the next American champion in Formula One.
Cam Das: The New Standard of Racing Driver–That Doesn’t Come From Racing
Cam is an 18-year-old American race car driver who is laser-focused on competing in Formula One. A tall order indeed, but achievable given his distinct characteristics, personality, and abilities. All of these are in total alignment with the demo- and psychographic of the Formula One fan–and more importantly–with the current direction outlined by the new owners of F1, Liberty Media.
Cam’s success is considered unique in the motorsports industry. There are many “fast” drivers, but unlike most, Cam did not grow up racing in the karting scene. Instead, from the day he stepped into a race car at the “late” age of 15, he demonstrated an incredible innate talent–dominating races despite only having a few months of experience. Not being groomed for racing as a youth, Cam discovered racing later in life–and his natural talent earned him a series championship less than a year later. He knows how to find speed, and consistently delivers pole positions and fast laps.
Cam was chosen by racing to be the future of the sport, much like Excalibur chose King Arthur. Although an underdog by virtue of when he started, Cam understands the full 360 degrees of racing–and that it’s not just about going fast in a car.
Central to his unique personal brand is being a scrappy, resourceful “entrepreneur” of the sport. Having little to no experience, he set out to deliver a level of performance required to compete at a much higher level, and that he did.
2016: The Inaugural FIA F4 US Champion
In his inaugural year of motorsport, Cam became the 2016 Formula Four (F4) United States Champion, the first step on the Formula One ladder. He did this in dominating style, winning 9 out of 15 races with 10 podiums, 11 pole positions and 14 fastest laps. Cam realized his lack of track experience made him the underdog, but this did not deter him from proving that this is where he belonged. He became a student of the sport, developing speed through his understanding of physics and translating that to what he felt when driving. This knowledge ensured he always qualified at the sharp end of the grid.
To Cam, every day on the track became a school day, which ultimately led him to a dominant championship-winning result. As an added bonus, Cam received his F4 Championship award at the FIA Prize giving Gala alongside 2016 Formula One Champion Nico Rosberg.
2017: British F3 Rookie Vice-Champion
Cam’s success in 2016 did not go unnoticed. In 2017, he stepped up to compete in the iconic British Formula 3 (F3) series with the legendary Carlin racing team, continuing his ascent on the Formula One ladder. The British F3 series, known for its competitiveness, challenging tracks, and treacherous weather conditions further develops–and more importantly–differentiates its drivers from those of other junior development ladder series. Cam understood this would be a big step up from American racing, but felt it was the right move to entrench himself in the worldly “European” racing style, which requires drivers to quickly adapt to a more aggressive class of competition.
As a rookie coming from outside Europe, Cam exceeded expectations. A fifth-place overall finish, the Rookie Vice-Champion title, 1 win, 7 podiums, 4 pole positions, 5 fastest laps, and setting a new track record at Donington Park were all massive accomplishments for the young “American Rookie”.
In fact, Cam qualified on pole in the final race, placing him in a position to achieve 3rd overall in the championship. A 4th place finish or higher in the race would have delivered that result. Unfortunately, while charging into turn 1 at the race start, he was impacted by another driver and lost the car’s front spoiler by lap 7. This necessitated an unplanned pit stop, which relegated him to the back of the grid. Despite these setbacks, he secured 5th place in the championship and the Rookie Vice-Champion honor. No matter the final outcome, the experience of an entire season in the highly competitive British F3 provided the seasoning Cam needed to advance his European race craft.
2018: Euroformula Open (F3)
In 2018, Cam once again stepped up to the international scene and competed in the Euroformula Open (EFO) championship, the most competitive of the Regional F3 programs in Europe. It provided the greatest exposure to Formula One tracks with an identical race chassis to the then-current FIA European F3 championship. The series competed across Europe with 8 race weekends and 2 races per event (16 total races). It offered the best value in preparation for the FIA European F3.
Cam transitioned well to full-on European competition, achieving 4 podiums, 1 fastest race lap, and ultimately, 5th place in the overall championship and 3rd overall in the Spanish F3 segment (EOF was born as the Spanish F3 before converting to full European competition).
2019: Euroformula Open (F3)
Cameron’s goal for 2019 is yet again contesting the ultra-competitive Euroformula Open. The series has to date been the most competitive Formula 3 program in the world. With that, over the past few years several of the series champions have leap-frogged Formula 2 (F2) completely and secured seats directly into F1–validating the level of skill demonstrated by its competitors.
Euroformula Open venues offer exceptional opportunities for both B2B and B2C marketing, with an average attendance exceeding 60,000. Global television viewership is estimated at 70 million+ over the span of the season.